We didn't start in

aboardroom

We started with a calculator, a mess, and a business owner who was tired of being lost in the books.

We help small businesses bring clarity and calm to their finances.No jargon, no corporate fluff.

Steven Creel Intuit Gold Pro Advisor

How this all started

I’ve been in your shoes. After running my own businesses for over a decade, I realized how much financial chaos holds entrepreneurs back—the late nights reconciling books, the panic at tax time, the frustration of never quite knowing where your numbers stand.

I didn’t start this firm to be just another accountant. I started it because I too, at one point was drowning in receipts, neglected bank statements, and a QuickBooks file I was too overwhelmed to open. So I stepped up, simplified the mess, and gave myself and my business something priceless: clarity.
Creel Advisory was built around this simple idea: help small business owners actually understand their numbers.

If you’re tired of guessing, I can help.

How this all started

I’ve been in your shoes. After running my own businesses for over a decade, I realized how much financial chaos holds entrepreneurs back—the late nights reconciling books, the panic at tax time, the frustration of never quite knowing where your numbers stand.

I didn’t start this firm to be just another accountant. I started it because I too, at one point was drowning in receipts, neglected bank statements, and a QuickBooks file I was too overwhelmed to open. So I stepped up, simplified the mess, and gave myself and my business something priceless: clarity.
Creel Advisory was built around this simple idea: help small business owners actually understand their numbers.

If you’re tired of guessing, I can help.

Steven Creel Intuit Gold Pro Advisor

A few things to know about Steven

Why Creel Advisory?

Treat your business like ours

We Treat Your Business Like It's Ours

Every decision we make is in your best interest. If it doesn’t serve your goals, we won’t recommend it.

No surprise fees

No Surprise Fees. Ever.

You’ll always know what you’re paying and why. No monthly scope creep. No shady line items.

Financial Clarity

Clarity Over Complexity

We translate tax and payroll into clear English, so you never have to wonder what’s happening behind the scenes.

Our Team

Steven Creel

Founder & Managing Partner Firm Owner, Growth & Strategy

Steven is the Founder and Managing Partner of Creel Advisory and has spent more than a decade building and leading multiple businesses as an owner, CFO, and operator. His experience spans financial management, accounting, and strategic planning for multi-location service companies. Steven built, managed, and operated several third-party electronics repair stores prior to joining the uBreakiFix Franchise where he owned and operated up to 15 uBreakiFix franchise locations – with 7 locations currently under ownership. He is also a real estate investor and a former restaurant owner-operator. His background includes extensive professional training in finance, accounting, and leadership, and he continues to study advanced topics in financial analysis and small-business growth to better serve clients. Steven holds an Executive MBA from the University at Buffalo – School of Management, professional certificates in accounting, finance, and business management from Cornell University and Vanderbilt University, and is an Intuit Certified Bookkeeper and Quickbooks Certified ProAdvisor.

Cathy Silhan

Partner & Director of Accounting Lead Accountant, Advisory & Oversight

Cathy is Partner & Director of Accounting at Creel Advisory, leading the firm’s accounting function and overseeing bookkeeping, financial statement preparation, and quality control. With several decades of hands-on accounting experience, she has supported a wide range of small and mid-sized businesses and is the primary resource for complex accounting questions and advisory support. Cathy holds a Bachelor of Business Administration in Accounting and is a Certified Management Accountant, issued by (IMA), the Institute of Management Accountants.

Tyler Patin

Business Operations Advisor Small Buisness Systems & Efficiency

Tyler is a Business Operations Advisor at Creel Advisory with over a decade of experience scaling multi-location service businesses and building the operational systems behind them. As an owner and operator leading teams across several states, he has developed practical frameworks, SOPs, and leadership structures that strengthen margins, elevate customer experience, and create consistency at scale. Tyler combines deep real-world execution with formal development — including Business Acumen for Executives through Wharton Executive Education, a Micro MBA, and AIGPE™ Six Sigma White Belt certification — to help business owners design operations that are efficient, repeatable, and built for long-term growth.

 

Joni Creel

Firm Administrator Office Management & Client Service Coordination

Joni Creel is the Firm Administrator at Creel Advisory and coordinates office management and client service across the firm. She manages administrative workflows, documentation, scheduling, and client communication so the advisory and accounting teams can stay focused on higher-level work. Her role helps ensure that clients experience organized, responsive, and consistent support. Joni holds a Bachelor of Arts (Honors) degree from the University of Southern Mississippi.

 

Why Clients Stick With Us

These aren’t just feel-good values — they’re the reason your books will finally make sense.

Throwing Tax Code 101 book away

No jargon ever.

If it sounds like a finance textbook, throw it out.

Holding stomach while reviewing financial reports

Your Gut Shouldn’t Handle the Books

Instinct is great. But your financial decisions should have backup.

Superman making good business decisions

Good Books Make Brave Decisions Easier

When you understand your numbers, you stop second-guessing every move.

Creel Advisory agent sitting with client

We’re Actually in Your Corner

No bots. No ticket numbers. Just a real person who knows your business—and answers when you call.